The "You're Something Bigger" campaign centers around empowering confident women and promoting mental health through a monthly online giveaway. Each month, one fortunate participant has the chance to win a thoughtfully curated self-love box.
Box Contents: The self-love box includes a selection of items tailored for self-care, such as a stylish tote bag, a scented candle, affirmation cards, stickers, and a custom journal curated specifically for that month's theme. The box's contents can be adjusted to align with different themes or seasons.
Participation Process: Participants can enter the draw by scanning a provided QR code following their purchase or by following the guidelines outlined in the monthly social media post. Entry requires participants to provide their names and email addresses.
Selection and Communication: The "You Are Something Bigger" team manages the selection process and contacts the chosen individual directly. Winners are notified via email and Instagram for further communication.
Campaign Objectives: This self-love subscription box concept serves multiple purposes:
Encourages additional purchases by incentivizing participation in the monthly giveaway.
Elevates brand visibility and engagement through social media-driven participation.
Fosters joy and wellness by delivering happiness through carefully curated self-care items on a regular basis.
The "You're Something Bigger" campaign not only aims to enhance brand recognition but also strives to contribute positively to participants' well-being by fostering a culture of self-care and empowerment among confident women.
